Here’s a brand identity package I created for Floral Decor, a floral planning and design services company. I had to express 3 primary points through my design. Classiness, flowers and weddings.
I kept the logo design simple with a clean wordmark and subtle leaf accent. Showing a clean, wide-kerning typeface to give it lots of breathing room, similar to a beautifully opening bouquet.
For the business card I selected a rich leafy green color, adding elegant floral decals at the top and bottom. The floral decal represents both flowers and also the lacy designs typical of wedding themes. A spot varnish was then added to the floral decals and to the logo to give it a freshness, similar to dew on fresh looking flowers.
On the back, I kept the background white for contrast purposes. Didn’t want to over burden the business card with colors as well.
Certainly was a fun project as I helped with the interior design of the retail location as well.
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