This project involves designing a branding package for RBW, an Ad agency. The objective was to build something bold and in your face, with the additional requirement of multi-cultural branding. With such factors in mind, I believe a full bleed 4 color backing was perfect for exactly that.
The letter backing was created with strong photography and a custom red tartan background. Creates a strong presence even when folded.
The envelopes were made for mailing purposes, so I focused on the interior of the pieces. A bit like a strong fabric pattern on the inside of a nice jacket.
For the business cards, the type treatment was straightforward, with a full back graphic again for consistency. I believe these business cards stood out the most out of the pieces, as it really grabs attention in a wallet.
Definitely fun pieces, except not every client would pay for this kind of printing costs plus heavier stock. Let me know if you ever feel like splurging and want something with an extra kick. =)
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