Here are several branding pieces I did for Fly Agency, an Advertising agency. The challenge was to create an association between the agency and the action of Flight.
First is the letterhead stationery. When brainstorming, crumpling up a piece of paper happens quite frequently. So why not give it some class and fold it into a perfect airplane instead? While it is not on any particularly premium paper, it has near full bleed printing. It also has instructions and fold lines on how to fold it into a paper plane.
Next up is the envelope, which borrows from the traditional airmail border graphic. Conveys a sense of airmail and urgency at the same time due to the hue change. The stamp is optional depending on whether the envelope needs to be actually mailed or not.
The business card is created to emulate the stub portion of an airline flight boarding pass. It follows the same style of information layout, and a wide horizontal bar graphic treatment that is typical of old school flight passes. In the background there is a fine mesh of security texture, to give it that extra bit of authenticity. (had to go through several proofs to get the black levels just right) Then it is topped with an OCR font as is typical for classic boarding pass ticket printers.
While not many consumer product clients would go for these ideas, it certainly flies straight for an Ad agency.
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