The challenge this time was to create a unique graphic theme for the upscale hair salon, Initium. While most hair product companies typically use hair beauty shots in various poses and hair swirling motions, I wanted to achieve a unique element away from all that.
While brainstorming, I thought about how hair can be similar to silky black lace, the sensual motion and curves created by long hair. So I experimented with creating long strands of vector hair, placing them just right for a sense of hair flowing and swishing.
The first piece is a large black background, with slightly reflective black hair to illustrate a healthy sheen.
The 2nd piece is covered by matte black hair, similar to seeing something through a mesh or lace. The highlights were removed from the hair since that would detract from the framing effect of the hair.
The 3rd piece is a gift certificate, showing a sense of prestige and authenticity. Went with a visual style that is inspired by branding from American Express and old school government bank notes. The back layer of it is covered by a security pattern layer, with bold Renaissance decals on the front layers.
This was an interesting project as the primary graphic doesn’t take center stage, but instead accentuates the other elements on the page.
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