This is a brochure project for Scouts Canada, to mark their 100th anniversary. I really want to avoid making a brochure that looks like a take out menu, with sappy photos of kids sitting around a campfire. Ok I had those in there too, but there’s more! I brainstormed about what it means to be scouts, what kind of environment they belong in. My answer: Earth, leaves and outdoor skills.
First I created a paper texture that is half leather, and half old parchment. Adding in the usual rough edges to make it look less plastic. Then I added tribal elements to the chart and the font, giving it more of a campy feel. Added water stains to suggest camping outdoors and water bottles. I also added various elements such as leaves, compass and knots on a rope. The size of these were as close to life scale as possible, to make it seem like they were scattered on the brochure.
Very fun piece as I love creating interesting textures, but I still have no idea how to tie a decent knot though.
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