This was a brochure piece done for York Region Transit’s VIVA. This was part of a campaign to communicate the benefits of the new transportation system to high school students, via student representatives. I wanted to create something that is cool enough for kids to relate to, yet still retain the corporate branding.
The first things that came to mind were hallways and lockers. That’s where kids spend a lot of time chatting with their friends, and where the campaign message might get communicated. I focused on that aspect and designed a flap that looks like a locker door. I started with actual photographs of a locker and then worked my way from there.
The flap opens up to reveal an interesting photo and the important message in the middle, with lifestyle photographs on the inside of the locker door. Pin Buttons were also designed for distribution amongst the students as part of the campaign, and integrated into the brochure as well.
It was really fun to create this brochure based on visual impact, I love having lots of room for design creativity.
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