This is a piece I did for Spare Bulb Lighting Designs, a Christmas lights decoration services company. You pay them and they take care of the hassle and dangers of putting up your Christmas lights. If you don’t have any pretty lights, they offer a range of lighting solutions for you to purchase as well. This flyer is handed out near places where people do their Christmas lights shopping.
There is an actual spare light bulb attached to the flyer. We’re betting that quite a few people have a burnt out light bulb but didn’t want to go and buy a full pack just for that. We want people to feel that the company is genuinely helpful, leading them to possibly hire the company for additional Christmas decoration services.
In the back, we have a graphic made up of Christmas lights placed into the shape of a house, reinforcing the mental image of the finished results.
The design itself was pretty straight forward in terms of execution, but the conceptual stage was the fun part. Maybe I can start thinking of a promotional concept for selling Halloween lights next.
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