In the retail environment, there are challenging issues with product line clutter and marketing material spam. Here are examples of different Point of Purchase displays I created, based on simplicity and boldness.
Floral Decor display cut out: Here’s an event marketing cut out I did. It’s meant to be used at a wedding reception in exchange for a small discount in floral design fees. I chose not to create any information overload with stuffing the footer with numbers and names, who would remember such details after a drink or two anyhow? I added a brightly colored wood card holder in a suitable location, going for style and subtlety.
Children’s Motrin Wobbler: I wanted to create a wobbler that would stand out and also be visually cohesive. The clock area is where the artwork usually ends, but I extended it further up by creating a spoon covering the wobbler arm. Just a nice little detail to make the product easier to click in the consumer’s head.
General Electric Product Promo Sticker: Here’s a sticker for placement on GE cooking range appliances during the promotion period. While there is quite a bit of text on it, the unique shape and bold colors creates a visual distraction from a distance.
Johnny Walker Pavement Stencil Painting: This idea was built for guerrilla marketing at alcohol-approved events, especially ones that are held in closed off streets or parking. While a giant two-story Johnny display would be nice, the cost would not be so pretty. So I took advantage of existing yellow lines on pavement, and just added a washable stencil painted Johnny Walker icon onto it. These would be sprayed strategically throughout the event grounds, with minimal cost in deployment and cleanup.
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