This is a pro bono piece I did locally for the Canadian Cancer Society. Using a visual shock method to outline the deadly statistic, that there is a 79% chance someone in your family will develop cancer. The statistics were calculated using data from StatsCan.
I wanted to create a strong visual of cancer without resorting to using health care pictures. The word “cancer” is pretty loud as it is, so I opted to use typography to express the cancerous actions.
The piece is centered around the statistic message in the middle, so I created a bold circle that also doubles as the visual for a cell. Then the two elements are combined with the cancerous words attacking the cell in the middle and even eating a bit into the cell. Overall the poster was designed to be luringly striking at a distance, and still show great detail up close.
This design was really interesting to do, balancing the overall flow of the shapes and lines. Yet somehow, it was very sobering at the same time.
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This is an amazing piece of art! I am trying to raise cancer awareness and would love to display this poster at my business during cancer month (April). Could I order a print or poster through you, or would I have to go through the local Canadian Cancer Society that you did this for? Thanks for your time!
Orien D
thank you for your compliments, and I am really glad that my design can be put to positive use. I’ll email you the details! =)