This was a very fun ethnic marketing project that I did for Diageo, Johnny Walker. They wanted to maintain the line art graphic treatment of their campaign, so I had to work within that boundary. Which was not really that bad of a boundary, as some of their other pieces were quite creative.
The first piece I created from a mixture of different traditional Indian floral patterns. I wanted to portray a storm of blooming flowers at Walker’s back, while he calmly continues to “Keep Walking”. Perhaps similar to how a surfer calmly rides on with a giant wave at his back.
The second piece is a more direct take on the “Keep Walking” theme. I had to think of something that would represent walking over all obstacles, since that is what the Johnny Walker brand is about. What better way to ethnically represent that, than to show the classic desert caravan? They walk for great distances under the harsh sun, overcoming all manners of dangers and obstacles. Definitely a right fit for the brand.
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